Who moved my purse (or flips-flops…or diaper bag)?

Think back to a time when a life change required you to re-evaluate and update your wardrobe. It could be that you were transitioning from college to the professional world or that you were making the switch from being a stay-at-home parent to re-entering the workforce.

Although you may have been delightfully comfortable with your old digs—not to mention reluctant to invest time and money into buying new clothes—hopefully you realized it was a necessary deed and moved ahead valiantly. Well, the same approach should be used to embrace the ever-changing environment of new media.

A leader among new media tactics that continues to broaden participants is social media. Forbes.com recently identified 20 of the best marketing and social media blogs by female entrepreneurs.  “Women have the tools at their disposal now to build an inherent connectivity with brands and to launch new businesses. We must partner with women and invite their co-brand management for brands to continue to succeed in the future—let’s start by listening,” said Kelley Skoloda, AdWeek.

As we learned from the international bestseller Who Moved My Cheese?, change is inevitable–and when it comes to emerging media, the innovation is constant and it is fast! Regardless of which side of the innovation women are on—as practitioners or as consumers—we play an important role in shaping the use of emerging media within integrated marketing communications.

According to an article published by Politics Daily, women outnumber men at elite colleges, law schools, medical schools, and in the overall work force; yet there is a despairing gap between the genders within the world of technology. Women’s acumen—or lack thereof—has business consequences.

inherent connectivity with brands and to launch new businesses. We must partner with women and invite their co-brand management for brands to continue to succeed in the future—let’s start by listening,” said Kelley Skoloda, AdWeek.

LINK: Marketing To Women Quick Facts

The women entrepreneurs highlighted in the Forbes article “get it” as does media giant NBC Universal. A few years ago, the company developed a female-targeted ad sales, marketing and research initiative, which produces a monthly brand index designed measure the 25 brands that are most important to women.

Peruse the list and post your perspective on these companies’ effectiveness for marketing to women or using social media.